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The 10 Most Important Paid Search Developments So Far In 2014

It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings. Now that we’re halfway through the year, let’s step back and look at what’s happened so far in paid search.

These were the 10 biggest announcements and changes to come from Bing Ads and Google AdWords in the first half of 2014.

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Survey: Mobile Dominates Vacation Search Queries

Local SEO provider Placeable, which competes with a range of companies in the increasingly crowded national-local segment, has released new travel-related survey data (n=1,000).

The study’s findings, at least as presented, don’t tell an entirely coherent story about user behavior however. Basically the survey says that travelers rely heavily on search — mobile search in particular — and have different preferences depending on the category of business being sought.

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